PARSED CONTENT

The website states the following, "AUTHENTIC SCOTTISH KNITWEAR DIRECT TO YOUR DOOR." I viewed that the web site also stated " This cardigan is the classic style gents shawl collar cardigan as worn by Steve McQueen." They also said " We knitted our cardigan at a jacket weight which makes it very hard wearing, features include cardigan stitch pattern real horn buttons and two integrally knitted front pockets. Geelong lambswool cable crew neck sweater. Classic womens cable pattern crew neck sweater knitted in luxury 2 ply geelong lambswool." The meta header had scottish knitwear as the first search term. This keyword is followed by mens sweaters, pure wool jumpers, and geelong lambswool which isn't as important as scottish knitwear. The other words they uses is shetland jumpers. pure knitwear is included and will not be understood by web crawlers.